Healthcare Project: Simplified Telehealth Resources for Seniors (65+)
This project focused on empowering senior patients (65+) to confidently adopt and utilize telehealth services through a comprehensive and accessible content system. We developed easy-to-read guides, including printable PDFs, videos, and infographics, written at a 6th-grade reading level, to explain every step of setting up and using telehealth tools.
To ensure inclusivity, all materials were localized into multiple languages (English, Spanish, and Chinese) and designed to meet ADA compliance standards, featuring large fonts and screen reader compatibility. A robust knowledge base with an FAQ section and chatbot was also launched on the provider’s website, addressing common questions around scheduling, technical troubleshooting, and insurance coverage.
Project Overview - including deliverables and KPIs [pdf]
Telehealth Outreach Video
Online Marketing
Print Media
Emailing Marketing
Please note, due to privacy concerns and confidentiality agreements, all data, names, logos, addresses, and any other identifying information has been replaced with filler information.
Telehealth Video
Script [pdf] - This video script introduces a simplified telehealth resource system, showcasing easy-to-follow guides, accessibility features, and practical support to help them confidently navigate telehealth services.
The video was uploaded to YouTube, Facebook, and posted directly on the main page of ACMEHealthcare.com for ultimate reach.
Mockups of Video




Video Mockup for Online and In House Publishing
Online Marketing
Given the 65+ demographic, the project's online marketing efforts focused primarily on Facebook, as it remains the most widely used social platform among seniors. This approach allowed us to effectively reach and engage with the target audience through tailored posts and ads.
Facebook Ad Examples


Facebook targeted messages for local seniors 65+ and their family members
Print Media
Print media for this project included large-format posters displayed in high-traffic areas such as hallways, waiting rooms, main lobbies, and billing kiosks. Smaller formats were distributed to local libraries, YMCAs, and senior centers to ensure broader accessibility for seniors.


Internal (Waiting rooms, DR offices, hallways, billing) and External Use (Senior centers, YMCA, local libraries)
Email Marketing
Email marketing for this project focused on reaching caregivers and family members of seniors, providing them with clear and actionable information to support their loved ones in adopting telehealth services.
Sample 1: Email for Caregivers and Family Members
Subject Line: Help Your Loved Ones Stay Connected with Telehealth!
Header: Acme Healthcare Telehealth – Caring for Your Loved Ones
Body:
Taking care of your loved ones has never been easier. With Acme Healthcare’s Telehealth services, your family members can meet with their trusted doctors from the comfort of home.
Our easy-to-use platform is designed with seniors in mind:
- Simple steps to schedule appointments.
- Secure and private video consultations.
- Access to their favorite Acme Healthcare doctors.
How You Can Help:
- Visit ACMEHealthcare.com/Telehealth with your loved one.
- Create their account and show them how to log in.
- Schedule their first Telehealth appointment!
Let’s make staying healthy simple and stress-free.
Visit ACMEHealthcare.com/Telehealth to get started or call us at 1-800-ACME-TEL for assistance.
CTA Button: [Get Started with Telehealth]
Sample 2: Email for Caregivers and Family Members
Subject Line: 3 Simple Steps to Safer Doctor Visits for Your Loved Ones
Header: Introducing Acme Healthcare Telehealth – A Safer, Easier Way to Care
Body:
Worried about your loved one traveling to doctor appointments? With Acme Healthcare’s Telehealth, they don’t have to.
Here’s how it works:
- Log in to ACMEHealthcare.com/Telehealth.
- Book an appointment at a time that works for them.
- Connect with their doctor in a secure online session.
No need for long drives or waiting rooms – they can get the care they need without leaving home. Plus, it’s easy for you to help them get started!
CTA Button: [Explore Telehealth Options Today]
Your family’s health is our top priority. Visit ACMEHealthcare.com/Telehealth for more details.