B2B eBook to Marketing List

B2B Project: Selling an eBook and Services for a Print-On-Demand Company (30-49)

Objective: Develop a content operations strategy to target mid-career professionals (30-49) looking to create and sell their own books or merchandise using a print-on-demand platform. Focus on promoting an eBook as a lead magnet and upselling platform services.

Key Deliverables:

1. eBook Development and Promotion

  • Content Creation:
    • Write and design a visually appealing eBook titled "From Idea to Income: A Guide to Print-On-Demand Success."
    • Include sections on brainstorming ideas, understanding target audiences, pricing strategies, and tips for creating eye-catching designs.
    • Provide downloadable templates for book layouts and merch mockups.
  • SEO Strategy:
    • Optimize the landing page for keywords like "how to start print-on-demand business," "self-publishing guide," and "best print-on-demand platforms."
  • Lead Generation:
    • Offer the eBook as a free download in exchange for an email address.
    • Use A/B-tested CTAs in newsletters, blog posts, and social media ads to drive downloads.

2. Service Marketing and Upselling

  • Blog and Case Studies:
    • Publish blog posts with titles like:
      • “How Print-On-Demand Transformed My Side Hustle Into a $10K/Month Business.”
      • “The Best Print-On-Demand Products to Sell in 2025.”
    • Feature success stories of mid-career professionals leveraging the platform to boost credibility.
  • Email Nurture Campaign:
    • Segment leads who downloaded the eBook and send a series of personalized emails highlighting:
      • Tutorials on platform features.
      • Time-limited promotions or discounts for first-time users.
      • Webinars or workshops on print-on-demand best practices.
  • Interactive Webinars:
    • Host live workshops walking participants through uploading their first project to the platform.
    • Incorporate Q&A sessions to address common pain points, building trust with potential customers.

3. Social Media and Community Engagement

  • Video Content:
    • Create TikToks, Instagram Reels, and YouTube shorts showing:
      • Quick tips from the eBook.
      • Behind-the-scenes of a successful print-on-demand business.
      • Time-lapse videos of the creation process for print-on-demand books or merch.
  • Customer Community:
    • Launch a Facebook group where creators can share their experiences, troubleshoot, and network.
    • Provide exclusive content, such as additional templates and checklists, for group members.

4. Analytics and Optimization

  • KPIs:
    • Track eBook downloads and conversion rates to paying customers.
    • Measure email campaign performance (open rates, click-through rates, and sales conversions).
    • Monitor engagement metrics on blog posts, videos, and social media ads.
  • Feedback Loops:
    • Collect user feedback on the eBook and services through surveys and focus groups.
    • Use insights to refine content and service offerings.